Smashing UI for Smashbrand

SmashBrand is an award winning, branding and packaging design firm  that creates stunning designs and brand experiences. We got the opportunity to partner with them on the redesign of their own website.

March 2016.
UX Design.
Information Architecture.
Interface Design.
Responsive Web Design.
Interface & Visual Design.
Design System.

The low down

It had been almost 5 years since Smashbrand had updated their web experience when they approached us. The key driver of getting in touch, was to figure out a creative solution to getting quality leads and acquiring new long-term clients.

Design with purpose

As experts in the branding field, Smashbrand knew they needed to stand out from the competition. Working closely with their team, we created brand new visual statements that looked to heighten the work Smashbrand had done with their clients. They believed companies loved their work as it always has a good mixture of photo-composting, colour, depth and bold typography. This is what they wanted to capture in their new website. Bold colours and typography combinations were key to bringing the unique company message across.

Lead generating machine

It wasn’t all just pretty pictures. We created a functional lead-generating form allowing new clients to be highly specific about their project requirements and ensuring the leads generated were quality.

Be responsive

We focused on designing mobile-first for a customer centred around tapping rather than clicking. The project was designed across four breakpoints, allowing for a seamless experience on any screen size.

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