SmashBrand is an award winning, branding and packaging design firm that creates stunning designs and brand experiences. We got the opportunity to partner with them on the redesign of their own website.
It had been almost 5 years since Smashbrand had updated their web experience when they approached us. The key driver of getting in touch, was to figure out a creative solution to getting quality leads and acquiring new long-term clients.
As experts in the branding field, Smashbrand knew they needed to stand out from the competition. Working closely with their team, we created brand new visual statements that looked to heighten the work Smashbrand had done with their clients. They believed companies loved their work as it always has a good mixture of photo-composting, colour, depth and bold typography. This is what they wanted to capture in their new website. Bold colours and typography combinations were key to bringing the unique company message across.
It wasn’t all just pretty pictures. We created a functional lead-generating form allowing new clients to be highly specific about their project requirements and ensuring the leads generated were quality.
We focused on designing mobile-first for a customer centred around tapping rather than clicking. The project was designed across four breakpoints, allowing for a seamless experience on any screen size.