We were tasked with reintroducing Swipe to the market with a new brand identity and web experience.
Key to bringing this project to life was establishing a strong brand identity that could live across all platforms. The brand required an identifiable logo mark that could stand strong with a new Swipe logo as well as live on its own. We explored a new logo-mark device that we dubbed the 'Swipe swoosh' - an abstract shape that could intelligently morph into different forms and textures.
The goals for the new responsive site were to communicate Swipe iX capabilities, services and technical competency whilst ensuring that they set themselves apart from their competitors. We worked to ensure the Swipe branding was understated, allowing their clients and the actual work to shine through.
Swipe's target audience are constantly on their mobile phones; operating businesses and getting work done on the go. We needed to ensure the mobile experiences was as good, if not better, than the desktop. It wasn't a case of scaling down from desktop, but rather designing from scratch with sincere consideration for all elements on the page.